The Device

Meet Vidar

The intelligence device for physical spaces.

Purpose-built for high fidelity people detection and counting. Private-by-design. Inference happens at the sensor, so your floor finally has eyes and a memory, and your footage never leaves the room.

  • Onboard NPU, CPU & RAM
  • 80° FOV + adjustable range
  • Powered, no batteries
The Vidar sensor: a small black rounded device with a lens and a green status light, on a dark wooden desk beside a potted plant.
  • Dual band WiFi, WPA2 PSK
  • Real-time and historical data
  • <1 sec latency
How It Works

Three Steps. Footage in, Intelligence out.

  1. High precision AI detection

    On processor Convolutional Neural Network does live detection and segmentation to see and understand your customers.

  2. Reports

    Your numbers are with you in your hand, immediately. Your store's footage never leaves Vidar, just the numbers do.

  3. Intelligence

    Structured insights and intelligence flows from your Vidar to your phone. Not just raw data or messy charts, actual intelligent insights.

The Numbers

Insights that actually matter.

Daily decisions, unique movement insights and actionable recommendations. You don't just see another dashboard.

Floor Space

Bring your floor space to life. Understand how customers and employees move through your floor and how they interact.

Utilisation

Find the leaks and inefficiencies in how your space is being utilised and optimise for results. No more wasted shelf space or empty tables.

Historical

Daily Access historical data and trends across months and years to gauge what changed and what needs to change.

Operational

Daily decisions becomes easier when you know what happens all day.

Contextual

Slow days now have a number and a reason.

AI Insights + Decisions

Insights that actually matter.

Daily decisions, unique movement insights and actionable recommendations packaged with all the data. It is not just another dashboard and you don't have to read the data alone.

Footfall

Location Context Applied: Park Street - Evening

Footfall rose 24% between 6pm and 9pm compared with your weekday average. Evening office crowds on Park Street are driving it. Keep the window display lit until close and move your best-sellers to the front counter after 6pm.

Demographic

Holiday visitors skewed younger this week, with 18–24 year olds making up 41% of footfall, up from 27%. They stayed longer near the accessories wall but bought less. Try a bundle offer at that wall for the next long weekend.

Demographic

Saturday hit full seating by 10am, two hours earlier than usual. Families made up most of the morning rush. Open the second seating section from 9:30am on weekends and put an extra server on the floor before 10am.

Demographic

62% of Saturday's visitors were first-timers, and most of them left within four minutes. Repeat visitors stayed for 18 minutes on average. A greeter at the entrance between 11am and 2pm could turn more first visits into second ones.

Holidays

Location Context Applied: Connaught Place- Weekend

Festival Context Applied: Republic Day Holiday

Expect about 1.8 times your usual Sunday footfall, peaking between 4pm and 7pm. Last Republic Day, queues at the counter passed six minutes and 14% of walk-ins left without buying. Roster two extra staff from 3:30pm and keep the express counter open.

Seating

Window tables are occupied 78% of the day, while the back corner sits under 15%. Guests at the back stay 40% shorter. Better lighting or a charging point in the back corner could spread the load and shorten the wait for window seats.

Sections

The new arrivals section drew 3 out of every 10 visitors but held them for under a minute. The sale rack nearby held people three times longer. Swap their positions this week and compare dwell next Monday.

Staffing

Your staff-to-visitor ratio dropped to 1:22 between 6pm and 8pm on three days this week, against 1:9 in the afternoon. Shift one afternoon slot to the evening and your busiest hours get the attention they need.

Contextual

Location Context: Indiranagar - weekend

Rain on Saturday cut footfall by 31%, but the visitors who came stayed 9 minutes longer and the cafe corner was full by 5pm. On rainy weekends, push hot beverages and a stay-longer offer instead of the usual quick-pick promotions.

Purpose Built

Everything your store sees, in one place

Setup, footfall patterns, demographic insights - the whole picture, designed to be read in the ten seconds you have between customers.